Thursday, October 30, 2008

As overall circulation drops, some newspapers gain

Smaller newspapers remained the bright spots in the latest six-month circulation figures reported by 507 daily newspapers via the Audit Bureau of Circulations this month.

Among the papers that have large rural audiences and gained circulation were the Citizen Tribune of Morristown, Tenn., up 5.3 percent to 18,589 (congratulations to our friends the Fishmans); The Forum of Fargo, N.D., up 4.7 percent to 49,834; the Daily News of Bowling Green, Ky., up 4 percent to 20,804; The New Mexican of Santa Fe, up 3.7 percent to 25,616; the Iron Mountain Daily News of Michigan, up 3.7 percent to 9,303; The Inter-Mountain of Elkins, W.Va., up 3.7 percent to 10,583; and The News-Gazette of Champaign, Ill., up 3.2 percent to 41,578. For more, from Jennifer Saba of Editor & Publisher, click here.

Total daily circulation for the 507 papers was down 4.6 percent; Sunday papers were down 4.8 percent. However, newspapers continue to increase their online audience. The 190 dailies participating in the ABC study of total audience were divided into two tiers; E&P reported only the first tier, approximately the 80 larget markets. We've asked them for second-tier data.

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