The Hoosier State Press Association is launching a new marketing campaign to emphasize the importance of newspapers, The Associated Press reports. Indiana Gov. Mitch Daniels, left, will join other prominent Hoosiers in the new campaign to voice their support for newspapers. The campaign, "Newspapers Still Deliver," features an advertisement quoting Daniels, a second-term Republican who was budget director in the second Bush administration, saying "Newspapers are best equipped to be a government watchdog and are the most factually reliable news medium."The campaign also features U.S. Sens. Richard Lugar (R) Evan Bayh (D), Indiana University President Michael McRobbie, Hoosiers screenwriter Angelo Pizzo and others. The campaign began Sunday in time for National Newspaper Week. It hopes to "Reassure current readers and advertisers of newspapers’ importance and viability" and attract new readers and advertisers, the press association writes in a memo. (Read more)
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