The campaign is spending at least $35,000 in markets such as Pittsburgh; Fort Wayne, Ind.; Youngstown, Ohio; and Huntington, Charleston and Parkersburg, W. Va.," Alexander Burns of Politico reported. In a later post, he writes that Obama is "making the case that his policies help people in smaller towns sustain their way of life" and notes, "Rural radio is a fairly low-cost way to try and peel away voters who may be less drawn to Mitt Romney than to a generic Republican candidate."
In the ad, which is part of Burns's latest post, Obama says he wants rural young people to be able to say, "We can succeed here just like we can in the big city." He starts the ad by noting, "My grandparents came from the Midwest." His maternal grandparents were from Kansas.