"Field to Market studies major crops and works with farmers to make agriculture more environmentally friendly," Hirtzler reports. "A report the group released earlier this summer highlighted how six crops -- corn, cotton, potatoes, rice, soybeans and wheat -- that are now being produced more efficiently than they were in the last three decades. On one project sponsored by Field to Market, General Mills Inc. worked with 25 wheat growers in Idaho to learn how to maximize the use of fertilizer and other products used in farming, such as seed, insecticides and herbicides."
Wal-Mart reports it is seeking to eliminate 20 million tons of greenhouse gas emissions from its global supply chain by the end of 2015. Last year, the company told Reuters it turned 1.2 million pounds of cooking oil recovered from its stores into biodiesel, soap and a supplement for cattle feed. Other members of the alliance include Kellogg, Cargill, Coca-Cola and the National Corn Growers Association.