Direct interaction with customers is a vital part of public relations for Moseley's farm, Gonzalez reports. He's also utilizing social media to interact, reaching more than 2,200 Facebook users. "We didn't realize we'd have to do these things when we started," he told Gonzalez. "There's so much to the marketing side of this it's baffling."
Gonzalez's article is a good example that could be replicated almost anywhere in the U.S. Agri-Pulse is a subscription-only newsletter, but offers a free, four-week trial here.