|The effort includes a long-|
term shop-at-home campaign.
The Small Business Saturday website has "a section to help consumers find local businesses," Small Biz Survival notes. "This is less important for small towns, where most people know what stores are in town; they just need to be reminded to shop at home. For small towns, the big competitor isn't the big chain store next door as much as it is the Shopping Trip to the Big City. That's where we lose most of our sales." The site also offers promotions like Shift Your Shopping, a continuing shop-at-home campaign. "One day is not enough, especially since Saturday is a prime day for those trips to the Big City," Small Biz Survival says. (Read more)