During the hour-long event, Cross will explain why AP, as great at it is, can never provide what the local paper can: the meat and potatoes behind the a major topic of discussion on the lips of its readers. Even in non-contested states, there will be much talk about the race, and efforts to associate nominees with candidates in their parties, favorably or unfavorably.
Cross will outline:
- How to identify federal issues that affect your community and where to get reliable information and candidates' positions.
- How to localize the race with reporting on campaign contributions and political activity
- How to keep misleading ads from controlling the conversation
- How to exercise leadership on your editorial page.
The webinar will be held from 2 to 3 p.m. Eastern Time. The cost is $35 and group discounts are available. For more information visit www.OnlineMediaCampus.com, or go here.