The Americans who aren't involved in agriculture are hungry for information about where their food comes from, Vierthaler writes, but there aren't many ways for them to bridge the gap between themselves and farming. A new website hopes to be that bridge. "Making the Planet More Productive," or MP2, was launched earlier this month and serves several purposes. It's an agricultural news hub with up-to-date news feeds from more than a dozen agricultural news organizations. It's also an educational tool with links to pages about different areas of agriculture.
"Publicity does not come easy for people who are more focused on bushels per acre than explaining the process," Betty Jo Gigot, owner of Calf News, an MP2 partner, told Vierthaler. "Farmers and ranchers tend to stay in the background, and for a long time, felt that they did not want to share their secrets." Those days have passed, Vierthaler writes, and now is the time for "agriculture to tell its story . . . to dispel misinformation for the future of the industry." (Read more)