Friday, April 11, 2014

Local Media Assn. allows non-newspaper members

The Local Media Association, formerly Suburban Newspapers of America, is expanding its membership to allow non-newspaper members "such as TV stations, radio stations, directory publishers, pure plays and more to join the association," LMA says in a news release.

LMA is a business-oriented organization that refers to itself as "the only non-profit, professional trade association specifically serving the local news-media industry," but it has offered little to newsrooms beyond an annual contest, winners of which include some rural news outlets.

LMA President Nancy Lane said in the release,"We are thrilled to welcome all local media companies into LMA membership. We can quickly showcase new revenue streams and sustainable business models by being all-inclusive. There is common ground on the digital side; we can all learn from each other.” (Read more)

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