Friday, November 20, 2015

Small Business Saturday, an opportunity to support and promote local businesses, is Nov. 28

While the insanity of Black Friday is nearing, so is Small Business Saturday, an opportunity to support and promote local businesses. Small Business Saturday, which is scheduled this year for Nov. 28, the weekend after Thanksgiving, is a great time for community newspapers to write stories about the importance of buying local during the holiday shopping season. Small businesses can register on the Small Business Saturday website, and shoppers can use the same website to look for small businesses in their area.

American Express launched Small Business Saturday in 2010. Last year an estimated $14.3 billion was spent at small independent businesses on Small Business Saturday, according to American Express. In 2012, 73.9 million people shopped at small businesses on Small Business Saturday. (Read more)

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