The Budget depends on the mail, and Rathbun was an active member of the National Newspaper Association Postal Committee. Max Heath, NNA postal chair, told The Rural Blog: "Keith was determined to improve delivery quality for his subscribers, most of whom were not candidates for electronic options so prevalent today. He was dogged in his pursuit of improved mail prep on his side and was fully palletized and entered in Cleveland to expedite his nationwide efforts to achieve excellence. His hard work for the Ohio Newspaper Association and the NNA Postal Committee led to his appointment to the board of the National Newspaper Association. He will be sorely missed by his staff, many industry friends, and leaves large shoes to fill."