Tom Michael, who founded the station in 2005 and is its general manager, said it focuses on three areas: "borderlands," including ranching and immigration; energy (the station serves a community in the Permian Basin), and "arts and culture, a staple of public radio," Hare writes.
Staff members are expected to know how to do everything, Hare writes. "Staff needs to tweet on their way to report a story, collect audio, get images, put together a tease for the morning show and prepare a post for the site. If they have past audio or interviews they can use with current reports, they will. Additionally, each quarter, the station produces between 50 to 70 original spots and features." (Read more)