CEO David Chavern said the word "newspaper" has become meaningless, now that so many people get their news online, Rutenberg writes. There also are a growing number of digital news organizations that until now could not join the association because they did not have print editions. Now, those groups can join. Chavern told Rutenberg, “'Newspaper’ is not a big enough word to describe the industry anymore. The future of this industry is much broader.”
Benjamin Mullin of the Poynter Institute reports that Chavern said in an email: "We are very excited about the new name, brand and programs — just like we are very excited about the future of the news business. The name change doesn't reflect any diminishment of newspaper as a central way for people to get information but, instead, indicates just how many new ways our members are delivering journalism to their communities. The bottom line is that people consume more news than ever—in all forms—and that is the basis for a vibrant and growing news media industry."