English compares Vroomi's strategy to that of craft brewing, Sreenivasan reports. English said, "We like to think, if we can take a small batch mentality and turn things quicker, that consumers want new, fresh things on a regular basis." English has three manufacturing sites and hopes to have as many as 10, each with eight to 10 people sewing, throughout Colorado.
The Pagosa Springs Sun published a profile of Vroomi in 2013. To see the profile click here.