Farm and dairy groups have criticized the decision, saying it could "dangerously turn the clock back on farming practices and is little more than a misleading gimmick," Barrett writes. Nancy Kavazanjian, a grain farmer and chairperson of the U.S. Farmers and Ranchers Alliance, called the decision “marketing fluff” and said it "amounts to a major step backward in truly sustainable food production."
The American Farm Bureau Federation, National Milk Producers Federation and U.S. Farmers and Ranchers Alliance were among groups that sent a letter to Dannon that states: “Under the guise of providing consumers more choices, your pledge would force farmers to abandon safe, sustainable farming practices that have enhanced farm productivity over the last 20 years. In our view, your pledge amounts to marketing flimflam, pure and simple. It appears to be an attempt to gain lost sales from your competitors by using fear-based marketing and trendy buzzwords, not through any actual improvements in your products. Neither farmers nor consumers should be used as pawns in food marketing wars."