"The showdown between dairy and nondairy milks has been a long time coming," Dewey writes. "Consumption of conventional milk has been cratering since the 1950s, a product of both modern concerns about fat and the explosion of consumer beverage options after the World War II. In more recent years, sales of, first, soy milk and later almond, cashew, rice, coconut and quinoa milks, have steadily eaten into dairy milk’s already shrinking market share. According to Nielsen, almond-milk sales grew 250 percent between 2011 and 2016, a period when the milk market shrank by $1 billion." (Post graphic: Dairy consumption since 1970)
Lawmakers in December sent FDA a letter that said the word "milk" being used by plant-based companies is misleading to consumers and that the agency should “initiate a thorough investigation” into plant-based food labeling, Dewey writes. The National Milk Producers Federation consulted on House and Senate bills that would force FDA "to punish plant-based products that use dairy terms." Both bills have been sent to committee. The American Soybean Association and the Soyfoods Association of North America jointly sent a letter Monday opposing the bills.