She writes, "As a business person, I can’t argue with that. It works. The titans of the web have huge and increasing reach, even in our rural communities. They have sophisticated tools for targeting likely customers by geography and demographics. They have products that a business owner can buy for $5 with a few clicks of a mouse, products that require no human time investment on the other end for design or sales or customer support. What they don’t have is reporters."
"Facebook is a powerful marketing tool," she writes. "It’s a powerful community information tool—something we saw first-hand during the Irene floods in 2011, when social media played a vital role in keeping people informed in a crisis. But Facebook is not going to cover a government meeting, or dig into data buried in paper records, or call an official to check up on a fishy-sounding rumor, or ask pesky questions about matters of controversy. For that, you need reporters—and they need to be independent, they need to be paid."
"I have been telling fellow reporters for years that we’re not competing with each other, we’re competing with social media," she writes. "I wish that weren’t true. I wish I had lost this fight to my fellow local news publishers. There would have been a certain curmudgeonly nobility to a contest between print weeklies and digital media, with the old guard emerging victorious over us geeky upstarts. But the rest of the local news media landscape is struggling as well. Several local weeklies have folded since we started the Watershed Post in 2010, and others are alive but fragile. Layoffs and cutbacks have claimed decades’ worth of newsroom experience at our regional dailies."