Army Col. (Ret.) John Fant, a retired cattle rancher, is president of the new Virginia chapter of FVC. He says the logo may help encourage more young veterans to get started in farming. "From a food security perspective, the average age of a Virginia farmer is 58½ years. So as current farmers transition into retirement, we need to replace them," he says. "We think many veterans have the specific skill set to do that, and this marketing tool can help them. Anyone who’s ever sold something knows you can have a great product, but if you can’t sell, you won’t succeed."
Farmers who want to use the logo must be certified as former military personnel through FVC. The first training program for interested farmers will be Oct. 27 and 28 at Hudson Heritage Farms in Halifax County. For more information contact Rebekah Slabach of Virginia Cooperative Extension at firstname.lastname@example.org or (434) 476-2147.