|Fly fishing on the Steelhead River in British Columbia (Photo by Adrienne Comeau)|
Sports-equipment and apparel companies are rushing to cater to the new market: Patagonia sells a full line of apparel for female fly-fishers; and Orvis, Simms, Costa and Yeti have launched a program called "Come Fish With Us" that aims to achieve an even gender split among fly-fishers by 2020. The program will expand next spring with outreach events to educate women on gear and skills as well as arrange mentoring opportunities for women in businesses that serve fly-fishers. There's even a quarterly magazine, DUN, dedicated to women who fly-fish.
What caused this rise in interest for women? Jeff McGlothlin, an instructor and photographer from Bozeman, Mont., told Clarke that "Many women I teach to fish are in it less for the fishing itself, and more for the excuse to be outside. . . . Many liken it to yoga; a quiet, meditative getaway from daily stressors."