Agritourism may be a hassle, but California farmers say the results are worth it

Promoting a farm as a tourist destination requirs some adjustment and probably some hassle, but some farmers think the effort is a worthwhile investment, Lisa McKinnon reports for the Ventura County Star in California.

Converting a business to an agritourism destination has the potential for much more harm than good. Small issues like bee stings, entry fees and tour schedules are bothersome, but McKinnon reports that farmers and growers have bigger concerns. “Think trampled crops. Liability insurance. Parking, or the lack thereof,” she writes. In addition, there is the time and expense of paperwork, figuring out insurance kinks and obtaining the proper permits and licenses if needed.

But many are happy with the results, which have given their farms exposure and good publicity. “Frankly, doing the tours helps with sales,” Ron Asquith of Ojai Olive Oil, told McKinnon. He allows tourists to walk among the orchard and sample many of the homemade olive oils pressed on the farm. Craig Underwood of Underwood Family Farms is also happy with the decision to open their farm to agritourism. After four years and nearly $40,000 in California permits and licenses, visitors can mingle in “animal centers,” pick their own fresh fruit and vegetables, and participate in day camp sessions about the importance of agriculture. Underwood told McKinnon the efforts were worth it: the produce stands and agritourism operations of the family business now account for about a third of the company’s revenue. (Read more)