Is pork inspirational? Pork producers now say so

In June we reported the pork industry would change its "Other White Meat" brand, and now it has a new slogan: "Pork, Be Inspired." The phrase "will be seen in print, broadcast and internet advertising and promotion and beginning Tuesday," Dan Piller of the Des Moines Register reports. The National Pork Board will replace "The Other White Meat" sign at its headquarters in favor of the new slogan, though the old one "will still be prominent on the Board’s consumer web site and in nutrition communication," Tom Steever of Brownfield Network reports. Per capita consumption of pork has declined from about 80 pounds per year in 1960 to 58 pounds in 2010. (Pork Board ad)

"The Pork Producers decided last year to scrap the old slogan after surveys showed that 'the other white meat' had accomplished its purpose of positioning pork as a rival to poultry as a lower-fat alternative to beef," Piller writes. The new campaign will be accompanied with nontraditional recipes for pork, said Ceci Snyder, vice president of marketing for the Pork Board. "Our research shows that pork’s top consumers are looking for more than basic education; they’re looking for inspiration," Snyder told Piller. "With its great taste and versatility, pork is the ideal catalyst to inspire great meals."