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Friday, November 18, 2011

Farmers & Ranchers Alliance partners with Discovery Networks to boost farmers' public image

From Nov. 14 through Dec. 25, the networks of Discovery Communications will air multiple documentary-style videos to educate consumers about agriculture's commitment to healthy food choices and build trust of farmers and ranchers among consumers, Marlys Miller, editor of Pork Magazine reports for the DairyHerd Network.

The year-old U.S. Farmers & Ranchers Alliance and Discovery have partnered to produce three 60-second videos and one longer video featuring farmers, ranchers and U.S. consumers who "have real questions and make real decisions about the healthy choices they make for themselves and their family," USFRA officials told Miller. (Read more) To view the videos online, click here.

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