Animal-rights group paying people in West $1 to watch video of 'factory farms' and abbatoirs

The Farm Animal Rights Movement is paying people $1 to watch a four-minute video of chickens, pigs and cows living in "factory farm" conditions and being led to slaughter in American meat-processing facilities. The belief behind FARM's pay-to-watch campaign, reports Jasmine Elist of the Los Angeles Times, is that once people understand from where their meat comes, they will "drastically and permanently reduce the amount of animal products consumed in their diet." (FARM photo)

FARM launched a national tour to show the “Farm to Fridge” video in early May. The "10 Billion Lives Tour," named after the estimated number of land animals raised and killed every year for food in the U.S., began in Portland, Ore., and has traveled through California, stopping at colleges, universities and fairs. There have been no protests or counter-campaigns by meat producer advocacy groups at stops along the tour, Elist reports.