Small-farm experts said during a workshop in California that fairs need to return to their agricultural roots, Tim Hearden of Capital Press reports. University of California's Small Farm Program director Penny Leff and California Department of Food and Agriculture official Diana Poluszak said during a workshop at the Shasta District Fair that regional fairs were centered around agriculture for more than 100 years, and that entertainment has only been the focus for the last 30 years.
Both said the state's "fiscally strapped fairs could help themselves by doing more to highlight their region's specialty crops." The story of fairs facing financial hardship could be true in other parts of the country where local and regional fairs once were a showcase of the region's agriculture. Leff and Poluszak planned the workshop, and others like it, to get ideas about how farmers can better market their products at local fairgrounds, and how both could help promote each other. (Read more)
Both said the state's "fiscally strapped fairs could help themselves by doing more to highlight their region's specialty crops." The story of fairs facing financial hardship could be true in other parts of the country where local and regional fairs once were a showcase of the region's agriculture. Leff and Poluszak planned the workshop, and others like it, to get ideas about how farmers can better market their products at local fairgrounds, and how both could help promote each other. (Read more)
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