SiriusXM satellite radio has teamed up with rural cable television network RFD-TV to launch Rural Radio, a station that will create 50 new jobs in Omaha and Nashville and "include commodity market news, weather, original and classic country entertainment and western sports programming," Barbara Soderlin reports for the Omaha World-Herald.
RFD-TV is part of the Rural Media Group, which says it reaches more than 63 million homes. CEO Randy Bernard told Soderlin the group is trying to break into more urban markets, where “rural is a way of life” even for city dwellers. “SiriusXM’s coast-to-coast coverage gives us the ability to reach listeners nationwide,” he said. “The lineup of programming we’ve developed and accumulated for this launch solidifies and expands our brand across North America.” Programming will begin July 15. (Read more)
RFD-TV is part of the Rural Media Group, which says it reaches more than 63 million homes. CEO Randy Bernard told Soderlin the group is trying to break into more urban markets, where “rural is a way of life” even for city dwellers. “SiriusXM’s coast-to-coast coverage gives us the ability to reach listeners nationwide,” he said. “The lineup of programming we’ve developed and accumulated for this launch solidifies and expands our brand across North America.” Programming will begin July 15. (Read more)
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