This way to rural attractions; South Carolina installing highway signs to drive up tourism

In an attempt to draw more tourists to South Carolina's rural attractions and working farms, the state will install highway signs directing travelers to four of the state's local treasures, reports the Orangeburg Times and Democrat: "The program was developed by the Legislature in 2012 to help South Carolinians and tourists find authentic experiences off the beaten path and to drive traffic and business to rural destinations." (Bee City Zoo photo from the blog My Lens Is Ruby Red)

Signs in the Tourism Oriented Directional Signage program will alert travelers to Cottle Farm Strawberries in Columbia, Fire Fly Distillery and Irvin House Vineyards in Charleston County and Bee City Zoo in Colleton County. Requests have been approved for signs for 18 other sites, with the remaining signs expected to be installed by the end of 2014. Business have until April 30 to apply for the program. (Read more)