Walmart keeping customers 'street legal' by offering auto insurance policies in store, online

AutoInsurance.com display at Walmart

Taking one-stop shopping to another level, Walmart customers will soon be able to purchase auto insurance while in the store or on the company's website. Through a partnership with Tranzutary Insurance Solutions LLC's AutoInsurance.com, the retail giant and one of the biggest rural businesses, will receive promotional payments while "AutoInsurance.com receives a commission for every policy that is sold," Anna Prior reports for The Wall Street Journal.

"While it expects to offer the service nationwide in the coming months, Wal-Mart said the tool is available immediately in Arkansas, Louisiana, Mississippi, Missouri, Oklahoma, Pennsylvania, Tennessee and Texas, and will provide customers with multiple quotes from a group of national insurance carriers, including Progressive, Esurance, Safeco and The General," Prior writes. Customers can also use the tool to compare prices to their current insurance. (Read more)