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Tuesday, July 21, 2015

Free webinar will help newspapers deal with digital advertising competition that's getting stronger

The Rural Blog is mainly about reporting rural issues, but it's also about rural news media, and to pay for reporting they must have advertising. That may be harder to get in the future.

The increasingly digital, mobile and social world of news may have reached a tipping point for community newspapers: a recent survey of more than 7,200 small- to medium-size businesses shows "they view anything involving traditional media channels as expensive, difficult and risky, and anything involving digital as inexpensive, easy and low-risk," reports the California Newspaper Publishers Association

Gordon Borrell, CEO of Borrell Associates, will review the survey in a free webinar at 2 p.m. EDT on Tuesday, July 28. He will address how newspapers can "actually thrive in this new environment," CNPA says. To register for the webinar, click here.

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