After becoming frustrated with the inability to find experts before the deadline, a former reporter has co-created a search engine that helps journalists quickly and easily find the subjects they need for interviews, Kristen Hare reports for
The Poynter Institute.
Expertise Finder, created by Stavros Rougas and Ebrahim Ashrafizadeh, allows user to type in a name or subject and immediately be given a list of people and their subjects of expertise.
(A sample search for rural reveals 81 experts and their subjects of expertise)
Rougas, who worked at a television station in Toronto, told Hare, "I was looking for experts with depth all the time, too often scrambling for deadline and ending up with less than ideal guests. I thought there must be a better way, so I looked and looked and looked. But nothing beat the power of the
Google sledgehammer." He said listing experts is free for accredited universities and colleges.
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I'm the co-founder of expertisefinder.com, the company the post talks about. I was a frustrated journalists so we built the tool I wanted. Includes academics from large and smaller institutions including those in smaller communities, expertise has no bounds. Send questions or comments to me stavros@expertisefinder.com. We’re on a mission to make the world a more informed place.
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