National Newspaper Week starts Sunday, Oct. 1; plenty of materials available for download

National Newspaper Week runs Oct. 1-7; here's some information to help you plan your paper's participation.

This year is the 77th anniversary of NNW, an observance that celebrates the impact of newspapers of all sizes to communities of all sizes. This year's theme is "Real Newspapers ... Real News!" NNW 2017 Chair Tom Newton explains: "The aim is to applaud and underscore newspaper media’s role as the leading provider of news in print, online or via mobile devices. Many publishers and editors also editorialize about their newspapers' unique relevance. This can be about your government watchdog role, coverage of community events, publication of timely public notices, etc."

Materials are available at www.NationalNewspaperWeek.com. The kit has editorials, editorial cartoons, promotional ads and more. All materials are free to download for any U.S. newspaper. New and archived materials from years past are available on the website year-round as resources.

National Newspaper Week is sponsored by Newspaper Association Managers Inc., the consortium of North American trade association executives representing the industry on a state and provincial, regional and national basis.