Newspaper trade group enters second phase of 'Support Real News' campaign

The News Media Alliance, the main trade group for daily newspapers in the U.S., is launching the second phase of its #SupportRealNews campaign, which calls on the public to support real news by using trusted news sources produced by trained journalists.

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Each month, the $10 million campaign offers print and digital ads targeted to officials, the general public and news organization employees in all 50 states. It also includes a social-media "profile badge" that supporters can use to promote the cause, and infographics that can illustrate stories, columns, editorials or independently produced ads or other materials.

"The campaign is aimed entirely at news consumers, but it also aims to give industry employees the uplift of knowing that the industry writ large is fighting hard for the principles reporters care about," reports Sara Fischer of Axios Media Trends, a daily newsletter.  "You know the state of the news industry is a mess when a newspaper trade group is taking out newspaper ads to message newspaper employees about the importance of newspapers." Here's the latest print ad: