Rural Alabama car dealership promotion is a viral hit; dealer promises buyers a Bible, a shotgun and an American flag

Sales Manager Koby Palmer poses with a truck, a Bible, a shotgun and an American flag. (Chatom Ford photo)

A Fourth of July promotion at a rural Alabama car dealership has gone viral. Chatom Ford's "God, Guns and Freedom" sale offers a Bible, a 12-gauge shotgun and an American flag to any qualified buyer who purchases a car in July, Jordan Culver reports for USA Today.

The dealership's June 26 Facebook video announcing the promo has been viewed more than 27,000 times. Chatom has about 1,200 residents. General sales manager Koby Palmer, 29, who is featured in the video, suggested to Culver that the promotion is a local hit because residents of the southwest Alabama town "lean on their religious beliefs, their pride in America and they love to hunt."

Palmer clarified that the dealership isn't handing out shotguns to just anyone; buyers are given a certificate that can be taken to a certified firearms dealer and traded for a shotgun, as long as the buyer is at least 18 and otherwise qualified to purchase a firearm in any state, Culver reports. 

Palmer also stressed that buyers don't have to take the flag, Bible and shotgun voucher if they don't want one. But, he said, the promo has been successful. Within the first three business days of the promotion's run, the dealership sold five cars. For a small town, "business is booming," Palmer said.