Outdoorsy clothing brand based in Morehead, Ky., gets recognized for spreading 'Appalachian chic' worldwide

Jesse Wells, a fiddle player for Tyler Childers, wore
the yellow trucker hat seen here during their recent
performance on "Late Night with Seth Meyers."

A clothing company based in Eastern Kentucky received an Excellence in International Trade Award on Dec. 12 from the Kentucky World Trade Center, an organization that promotes Kentucky-made products abroad.

New Frontier Outfitters, "started by brothers Jared and Josh Ravenscraft, has been spreading Appalachian chic worldwide thanks in part to the brand’s popularity among country music artists and a surprising following in the Netherlands," Alfred Miller reports for the Louisville Courier Journal. The company has also shipped orders to U.S. soldiers in Afghanistan.

Celebs spotted wearing the retro-inspired clothing include country music star Tyler Childers and actor Channing Tatum.

Josh Ravenscraft said they were surprised by the award. "From our mom’s kitchen table to being on stage with the former governor — it was a surreal moment," he told Miller.