Some states launch ad campaigns touting rural areas as post-pandemic getaways

As states begin to loosen stay-at-home orders, many rural towns are grappling with the desire to stay safe with the need for tourism money. Some states and tourism areas have launched advertising campaigns trying to bring in tourists, frequently with ads that tout rural areas' lack of crowds. Ads for West Virginia and Wyoming emphasize "both the beauty of their locations and the fact that vacationers will still be able to adequately social distance because of the open space," Sarah Cavill reports for Digital Media Solutions, a digital marketing industry website.

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