Small Business Saturday, an opportunity to support and promote local businesses, is Nov. 28

The pandemic has hit small businesses particularly hard, but here's a way you can help them: encourage folks to shop local on Small Business Saturday, which will be Nov. 28 this year.

American Express launched the observance in 2010, and has adjusted its messaging to reflect the pandemic. It is emphasizing online shopping this year, and notes that 62 percent of American small businesses reported that they must see consumer spending return to pre-pandemic levels by the end of 2020 in order to stay in business.

Local businesses often have a symbiotic relationship with local news media, so promoting Small Business Saturday helps everyone. The website includes a searchable map with a list of locally owned businesses in your area, as well as facts, graphics, and other resources for news stories.