New toolkit aims to help local journalists explain Covid-19 vaccine; Fauci to discuss pandemic in Feb. 9 webinar

The National Association of Broadcasters and the Donald W. Reynolds Journalism Institute have launched an online toolkit meant to help local journalists craft coronavirus vaccine education messages that best resonate with their audiences. The toolkit is designed to provide journalists with information and resources to create news reports, public service announcements and other messages related to vaccine safety, effectiveness and distribution.

From the press release: "The toolkit provides in-depth insights into exclusive nationwide research regarding Americans’ attitudes towards the vaccines, what information the public is seeking about the vaccine and the potential effectiveness of various vaccine education messages. ... The toolkit also includes information from the Kaiser Family Foundation and others on how to reach key audiences, including African American, Latinx and rural communities."

A series of free informational webinars will be held, including one on Feb. 9 featuring Dr. Anthony Fauci, director of the National Institute of Health's National Institute of Allergy and Infectious Diseases. Click here for more information.