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Friday, April 15, 2022

New project seeks journalists to help test drive newsroom strategies to increase reader trust; apply by April 25

A project that seeks to increase trust between newsrooms and readers is inviting journalists to help test strategies for the enterprise.

Trusting News
, a collaboration of the Donald W. Reynolds Journalism Institute and the American Press Institute, will explore five questions through its new Pluralism Network. Stipends for three of the projects are funded by George Mason University's Mercatus Center and cross-disciplinary, cross-idealogical collaborative the New Pluralists. From the project's website:
  • What strategies or tools could help editors assess whether individual stories are contributing to complexity and curiosity rather than overgeneralizations and polarization? Read more about our anti-polarization checklist, which comes with a $2,000 stipend for participating newsrooms.
  • How can newsrooms adopt practices around national wire-service content that help audiences differentiate it from local news? And what resources would be helpful for journalists writing headlines on those stories to avoid triggering polarized reactions and feedback? Read more about our wire news project, which comes with a $2,000 stipend for participating newsrooms.
  • How can newsrooms incorporate outreach efforts with maximum impact and efficiency to learn about the needs and perceptions of people with low trust in news? Read more about our outreach and listening project, which comes with a $500 stipend for individual participating journalists.
  • How can hiring editors and human-resources teams update interview practices to learn more about the "dimensions of difference" that job candidates could add to their staffs? Read more about our hiring project.
  • How can newsrooms talk to their audiences about their election coverage in a way that highlights shared goals and taps into a collective desire for understanding and curiosity? Read more about our election coverage messaging project.
Trusting News will publish what it's learned this summer, just in time for the midterm elections. In the meantime, participating journalists can share what they're learning with each other via a Slack channel. Apply here for priority consideration by April 25.

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