A tale of two towns and dollar stores: One blocked Dollar General, one allowed it on 3-2 vote; local merchants worry

Leelanau County is the pinkie finger
of Michigan's mitt. (Wikipedia map)

What does a dollar store add to a small community, or perhaps take from it? That can be a loaded question.

In Leelanau County, Michigan, in 2019, residents got the zoning board to shut out Dollar General Corp.'s plans to build in the county seat of Empire  because the chain's reputation and look did not "fit" with their quaint, small-town vibe, and it's now the only Michigan county without a dollar store, reports Rose White of MLive, a Michigan newspaper chain. “Chain dollar stores tend to target food deserts like Empire . . . providing a limited selection of food to city neighborhoods or rural areas,” White writes, citing a report by the Institute for Local Self-Reliance.

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The dollar-store drama is playing out differently in Ebony, Virginia,  where some residents did not welcome Dollar General because they worried the store would "open the door to additional development that will spoil the character of their tiny, rural community of about 230 people," reports Michael Corkery of The New York Times. But not all the residents thought the chain would harm their town. "Jerry Jones grew up in Ebony. . . . He went on to manage grocery stores and later owned a gas station in Ebon. . . . Jones owns the land where the Dollar General would be built. He said the store would provide the county’s residents a convenient and affordable place to shop while also generating sorely needed tax revenue." Jones told Corkery: “You still need to have that balance between the people with nicer things and the people who live paycheck to paycheck. To me, Dollar General fits right in with that.”

The two places have some similarities; one big difference is that Empire is a summer tourist town where "quaint feel" has a financial impact. "Ebony sits on the edge of Lake Gaston and is a haven for second homes that serve as an important tax base" in Brunswick County, which has a median household income of $49,600, about the same as Leelanau's, but well under Virginia's statewide figure of $80,600, Cockery reports. "More than half the county’s population is Black." Only one-fourth of 1 percent of Leelanau County's is.

Brunswick County supervisors, by a 3-2 vote, "approved a zoning change that would allow the store to be built," Cockery reports. "The dispute in Ebony, which has been going on for more than three years, is about planning and zoning, but it also touches on a deeper issue simmering in many parts of rural America, whether the disputes are about cellphone towers or snowmobile trails. What does 'country' mean to different people in a small community?" Cockery asks.

But Dollar General is not winning everywhere. "The number of communities that are defeating specific dollar-store proposals or are enacting ordinances that control dollar store development is shooting up rapidly,” Kennedy Smith, a senior researcher at the Institute for Local Self-Reliance, told White. Much of the opposition comes from local business owners like Mohamed Abouemara, who "moved to southern Virginia from New York to operate convenience stores and has run the Ebony General Store for nine years," Corkery reports. "He said his store, where locals can socialize and buy hot food, played an important role in a rural community. A dollar store, he said, would significantly hurt his business."