Wealthier, more metro residents have access to local news, while lower-income communities often live in news deserts

Medill Local News Initiative map, from Local News Initiative data

As local news outlets dwindle, lower income residents are more likely to live in a news desert than wealthier residents, who are more likely to live near or in a metro area. "The State of Local News Project at Northwestern University documents the changing local news landscape across the country. Our latest report shows that where you live and how much money you make affect whether you live in a news desert or a news oasis," reports project director Sarah Stonbely for The Conversation, a journalistic platform for academics. "This divide is related to other factors affecting the health of our democracy, as analysis of our data by the nonprofit Rebuild Local News showed."

The expansion of news deserts means areas have no outlets reporting on local news or civic meetings that help residents stay informed and involved in the democratic process. Regional news revenue has shrunk as social media has taken chunks of advertising dollars without investing in local communities.

Without ad revenue, "Many outlets rely on audience funding, philanthropy, cost-cutting or some combination of the three," Stonbely explains."In communities with little disposable income for news subscriptions or donations and no local philanthropies, cost-cutting becomes the only option. This creates a self-reinforcing spiral of lower quality and declining readership and, ultimately, closure."

Right now, the determining factor between news haves and have-nots is money. Stonbely writes, "Wealthier communities do better sustaining local news organizations. . . . An example is the Moab Sun News, which is thriving in the rural rocky highlands of Utah, thanks in part to a robust tourism industry and retail base. Though it serves a relatively small permanent population of 5,321, the Moab Sun News has built a sustainable business model."

For some news outlets, the current market is not sustainable. "All told, 1,558 of the nation's 3,143 counties have only one news outlet, while 203 are news deserts with zero, meaning there are likely thousands of communities that simply do not have access to local news," Stonbely reports. "For example, Texas and Tennessee had four counties lose their only remaining newspaper last year. All eight papers were independently owned."

Despite the tough market, ways to help sustain local journalism -- especially in challenging markets are emerging. Collaboration is one way. "In Colorado, the national nonprofit news outlet The Daily Yonder has hired a reporter based in a rural community to write stories about life there and share them out with both local and national organizations," Stonbely reports. Another option is philanthropic support. "Public policy should also play a role. At the state level, policies to support local news have seen success in New Jersey, California and elsewhere, and more bills are working their way through state legislatures."