'Purchase nothing' is one way some Americans are fighting back inflation and paying off debts

No-buy challenges can help
reduce debt. (Adobe Stock graphic)

Faced with relentless inflation, some Americans have pledged to purchase nothing and plow what they might have spent into paying off debts. "The 'no buy 2025' trend encourages people to purchase as little new stuff as possible," reports Ann-Marie Alcántara of The Wall Street Journal. "Some people make lists of specific items they won’t purchase, while others vow not to buy any non-essentials."

While no buy isn't entirely new, this year it has gained momentum beyond social media popularity. "An idea like no-buy has trended before on TikTok," Alcántara explains. "Google searches for 'no buy challenge' are up 40% year-over-year, while 'no spend challenge' searches have hit an all-time high."

Families discovered that consciously reducing luxury items quickly stacked up funds to pay off debt. Rachel Holdsworth, a part-time nurse and stay-at-home mom, "wanted to pay off her family’s $10,000 credit-card debt," Alcántara writes. "Holdsworth is cutting out hair treatments and manicures. . . . They’ve paid down $2,000 of their debt through no-buy and Holdsworth’s side hustles."

Part of no buy's appeal is that it allows consumers to feel in charge of their money while pushing back against higher prices. Analyst and part-time grocery store worker, Donavan Harnage, told Alcántara, "If I can’t control what the stores do, I can control how I spend my money." Harnage plans to nix trips to Target and give less-used online streaming services the ax.

Other consumers opt to reduce purchases by using the products they have. "People also are adhering to 'project pan,' a similar trend to no-buy that spurs people to finish all their skincare, makeup or body-care products before buying replacements," Alcántara explains. "Some are even combining no-buy with project pan."