Steel and aluminum tariffs may price the Ford F-150, America's No.1-selling vehicle, out of reach for many people

The sticker price for a 2025 Ford F-150 is $38,810.

Ford proclaims its F-150 truck as "The Future of Tough," but newly announced 25% metal tariffs could dent Ford F-150 purchases and profits.

The F-150 is not only the country's number-one selling vehicle, it's also Ford's' main money maker and "one of the industry’s biggest users of aluminum," report Mike Colias and Bob Tita of The Wall Street Journal. "The Trump administration reinstated a blanket 25% tariff on steel imports and boosted the levy on aluminum made outside the U.S."

The sticker price of new vehicles is already a stretch for many Americans and an increase in tariffs could put a new auto purchase out of reach. "The tariffs are the latest Trump administration trade barrier that threatens to inflate already-high car prices," the Journal explains. "The aluminum tax in particular presents a problem for automakers: They are using more of the lightweight metal in cars, but the U.S. has been producing less of it" when measured over the past 30 years. 

Colias and Tita write, "Even though Ford gets most of its aluminum sheet from rolling mills in the U.S., those suppliers rely on smelters in Canada to provide much of the aluminum they roll."

In the past five years, though, domestic investment in aluminum production has increased. Even with that growth, "a Ford spokesman said it would take many years to rewire its supply chains to get more automotive-grade aluminum from the U.S," the Journal reports. "He declined to comment on the potential effect on prices should the tariffs last."

The steel tariff is easier for U.S. automakers to avoid because "companies source most of their steel from U.S. suppliers and have more domestic options," Ford has said it gets 90% of its steel from U.S. sources," Colias and Tita add. 

Even if U.S. tariffs remain in place, new auto purchase prices could remain unchanged for a little while. The Journal reports, "Many automakers have fixed-price metals contracts, and any effect on car prices would likely be delayed for a few months as suppliers and carmakers negotiate over who will absorb the added costs."