Higher energy prices and older residences mean more rural residents will struggle to stay warm this winter

Many rural residents will struggle to afford heat this winter. 
(Photo by Nadine Marfurt, Unsplash)

Rural residents can struggle to pay their utility bills during the winter months because they face barriers to conserving heat, such as living in older homes or apartments that can be drafty and lack energy-saving features. They are also more likely to have limited access to aid programs designed to help Americans afford energy while avoiding utility debt.

Roughly 80 million Americans have trouble paying their monthly heat and electricity bills. "Now, as the cost of energy climbs, experts say more people are at risk of energy insecurity and poverty, defined by the struggle or inability to keep up with electric, heating, and cooling bills," reports Julia Tilton of The Daily Yonder. 

As electricity and gas rates continue to increase across the U.S., the number of rural residents who can't afford their utility bills has soared. "In the South and Appalachia, rates of severe utility debt were nearly twice as high as of June 2025, per analysis from the Century Foundation economic think tank," Tilton reports. "With winter approaching, home heating costs are expected to outpace inflation."

Maria Castillo, a senior associate on the electricity team at energy think tank RMI, told Tilton, "Who we understand as experiencing energy poverty is unfortunately expanding because of the affordability pressures brought on by rising prices and the volatility of gas prices."

While many rural families qualify for federal utility support through the Low-Income Home Energy Assistance Program, completing LIHEAP paperwork can prevent rural residents from accessing energy aid.

Katrina Metzler, the executive director for the National Energy and Utility Affordability Coalition, told Tilton, "If they’re having trouble affording their utility bills, can they also afford gasoline to get in the car and drive many miles, however many it might be, to reach the office where assistance is available and complete the application?”