Major U.S. companies need more Americans to 'don tool belts'

Photo by David Cain, Unsplash

Beginning in the 1980s all the way through the early 2000s, Americans who chose to work in the skilled trades were portrayed as individuals who weren't suited for a college education and would agree to end up in a lesser paying and less-respected profession. That's no longer the case.

"Big employers such as Ford and philanthropies are ramping up programs to persuade more Americans to don tool belts," reports Te-Ping Chen of The Wall Street Journal. "New efforts announced just this year already total around $400 million."

Bloomberg Philanthropies recently announced a $90 million campaign aimed at recruiting graduating high school seniors to seek a career in the trades. Chen writes, "The effort includes a partnership with Ford in Detroit, where Bloomberg and the automaker are kicking in $2.5 million each, partly to fund new auto-repair bays for high-schoolers."

Part of the push for younger workers is the aging of Americas trade workers, which has some employers up at night wondering how they are going to refill their skilled worker pipeline. The CEO of Ford, Jim Farley, told the Journal, "Most of our technicians are older — it is a real dilemma. This year alone, the automaker says it is spending $300 million on efforts aimed at filling vital jobs."

Gen Z has consistently shown interest in "blue-collar jobs," Chen explains, "to the point where districts are revitalizing shop classes in some areas, and there is a rising tide of philanthropic spending aimed at aggressively accelerating that trend."

Some U.S. companies are also working to shift the national perception that success in America depends on earning a college degree. Lowe’s Foundation is "spending money on a three-part TV series to highlight stories of workers pursuing careers in the skilled trades, as well as those of their mentors," Chen adds.