'Redefining Your Newspaper Business Model with Research' webinar, reporting on a Kansas experiment, set Thursday

The 200-year-old business model used by the newspaper industry clearly needs changing, and experiments are underway. A progress report on one major experiment will be the focus of a webinar Thursday, Aug. 25 from 2:30 to 4:30 p.m. ET.

Teri Finneman

"Redefining Your Newspaper Business Model with Research" will be presented by Dr. Teri Finneman, associate professor of journalism at the University of Kansas. She is leading an 18-month research project to test a new business model based on data collected from rural publishers and readers to help weekly newspapers adapt, survive and thrive in the 21st century.

With the study now in its final stages, Finneman will review in the live webinar what weekly newspaper publishers and readers have had to say, and present feedback from the publishers piloting the proposed memberships, e-newsletters and events model, as well as answer questions about the research project. Joey Young, owner of Kansas Publishing Ventures, will also be sharing his perspective as a publisher and research participant.

The webinar is being held by the Arkansas Press Association; the fee for non-members of APA is $30. Register at arkansaspress.org/event/APAWebinar. For more information email info@arkansaspress.org.

Finneman has been a print journalist and multimedia correspondent covering state government, business and enterprise. She talked about her project at the National Summit on Journalism in Rural America.