A chicken company is using technology to connect consumers with producers. Murray's Chicken, a New York-based chicken company, is tagging its products with a "Farm Verification Code," which consumers can enter on the company's Web site to see which farm produced the chicken, and even see a map of the farm on Google Maps. Some farms have included photographs of their operation.
The company emphasizes local produce and eco-packaging. The food blog Eat Me Daily says that the farm verification system helps provide "accountability and transparency" to the food industry. (Read more)
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