Many readers of the Taos News in New Mexico were confused and curious when they read a public notice in the paper announcing a plan to seed clouds to produce rain. Editor and reporter Rick Romancito's efforts to explain the phenomenon and coverage of the ensuing controversy earned him first place in the contest.
Romancito's continuing coverage stirred so much local opposition that the project application was soon withdrawn. "In addition to being a fine example of public-notice journalism, Romancito’s initial story was a model of thorough reporting that described the cloud-seeding process and the history behind its use and development," PRNC reports. "It also explained to readers how they could comment on the application."