Christmas tree growers are 'overcoming historic challenges' to provide live trees to holiday buyers

Fraser firs are a holiday tree
favorite. (Photo by W. Hicks)

Picking out a live Christmas tree, even with the family haggling that often comes with it, is how many Americans officially begin their holiday season. But this year, Christmas tree farmers had to work harder and with more creativity to get those trees ready for sale, reports Valerie Bauerlein of The Wall Street Journal. "Growers are having to overcome historic challenges to get them to the lots."

The difficulties Christmas tree farmers face aren't limited to growing perfectly shaped trees. They also face tree disease, labor shortages, plastic tree competitors, and "inflation on everything from seeds to tractors," Bauerlein writes. "And that was before Hurricane Helene wreaked havoc on the western part of North Carolina, which produces more Christmas trees than any state except Oregon."

The beloved Fraser fir tree crop grows primarily in western North Carolina where flooding "left 95 people dead, washed out roads and destroyed homes," Bauerlein adds. Tree farmer Waightstill Avery III lost a barn, equipment and "60,000 trees, a third of the total at family-owned Trinity Tree Company-Avery Farms. Many of the damaged trees were partially submerged by floodwater. Others were covered in clingy silt that resists washing. . . . Avery’s staff have been recovering what they can."

Besides dealing with unpredictable weather, most tree farmers are short-staffed, with many using migrant workers to shore up labor gaps, but that solution has become more difficult and expensive. Bauerlein reports, "Tree farmer Rusty Barr said the regulations around hiring foreign workers have become increasingly cumbersome. . . . The hourly rate he pays is increasing to more than $16 next year, another cost to absorb."

The industry also faces a smaller pool of customers as "baby boomers stop putting up live trees," Bauerlein explains. "There is increasingly stiff competition from China-made artificial trees, which have become easier to assemble and more lifelike, sometimes boasting scents like 'white winter fir.' . . . Such challenges have buffeted market size: The number of trees harvested in the U.S. has declined 30% since 2002."

Even as the industry looks at this obstacle-filled season, "the North Carolina Christmas Tree Association said there should be enough supply for anyone who wants a real tree this year, though growers say that buyers might need to adjust their expectations," Bauerlein adds. "Some church groups that flock to the mountains to stock their tree lots back home have been intentionally seeking out scraggly 'Charlie Brown' trees as a show of support."

A new analysis suggests that when rural areas lack access to civic infrastruture, it contributes to health disparities

The index is based on weighted health outcomes that measure the quality and length of one's life.

(Map by Sarah Melotte, The Daily Yonder, from County Health Rankings data)

When compared to their urban counterparts, rural communities continue to face health disparities for a wide range of reasons; however, a new analysis of County Health Rankings & Roadmaps data by The Daily Yonder suggests that this "disparity is driven partly by unequal access to civic infrastructure," reports Sarah Melotte. A lack of "access to resources like high-speed internet and public libraries is part of the reason rural counties aren’t as healthy as metropolitan ones."

The 2024 CHR&R National Findings Report, Creating Thriving Communities Through Civic Participation, underscored the relationship between a community's civic participation access and the health of its members. Counties with well-resourced civic infrastructure, such as local news, broadband internet and public libraries, were healthier and often more urban.

More insights from the Yonder's analysis:

• Rural counties make up 17 of the top 20 most unhealthy counties in the health outcome index, a CHR&R tool that measures the length and quality of life in a county.
• People who live in rural areas are more likely to experience unequal access to civic infrastructure, according to the report. Rural communities are more likely to lack access to broadband internet and to pay more for a subscription when they do have it.
• Health outcomes also vary by region. Both rural and metro counties in the South are the least healthy compared to other regions, while some of the healthiest counties are in New England.
• The rural South exhibits the worst index scores compared to all other regions in both nonmetropolitan and metropolitan areas.
• The states with the worst inequalities between rural and urban counties are Alaska and Hawaii.

Opinion: Bringing grocery stores back to poor and rural areas requires reviving a 1936 law that is now ignored

Adobe Stock photo

A change in federal policy during the 1980's created modern-day "food deserts" in poor and rural communities. While the revision was intended "to reward the biggest retail chains for their efficiency," writes Stacy Mitchell in her opinion for The Atlantic, it put local grocery stores out of business while increasing food costs in areas already hampered by poverty and depopulation. . . . "Food deserts will not go away until that mistake is reversed."

Historically, local grocery stores were shielded by the Robinson-Patman Act. "The law essentially bans price discrimination, making it illegal for suppliers to offer preferential deals and for retailers to demand them. It does, however, allow businesses to pass along legitimate savings," Mitchell explains. For more than four decades, the Robinson-Patman Act successfully maintained the delicate balance of U.S. grocery store competition between big chains and local stores.

In the 1980s, the Reagan administration didn't agree with the "tough antitrust enforcement" that previous administrations had provided through the Robinson-Patman Act, so "the government simply stopped enforcing it," Mitchell writes. "That move tipped the retail market in favor of the largest chains. . . .Walmart was the first to fully grasp the implications of the new legal terrain. It soon became notorious for aggressively strong-arming suppliers, a strategy that fueled its rapid expansion."

Once the Robinson-Patman Act was dismantled, independent grocers and smaller supply businesses couldn't compete on price and were squeezed out of their neighborhood markets. "Price discrimination spread beyond groceries, hobbling bookstores, pharmacies, and many other local businesses," Mitchell reports. "From 1982 to 2017, the market share of independent retailers shrank from 53% to 22%."

Meanwhile, mega-retailers such as Walmart and Safeway continue to dominate sales but still fail to meet needs in rural communities. Why? They don't have to. "Walmart can capture spending across a wide region by locating its supercenters in larger towns."

Stacy Mitchell
(Photo by Brian Fitzgerald via ILSR)

To create an economic atmosphere where smaller local grocers and retailers could succeed, the Robinson-Patman Act will need to be revived and applied. Mitchell adds,"Requiring a level pricing playing field would restore local retailers’ ability to compete. This would provide immediate relief to entrepreneurs who have recently opened grocery stores in food deserts, only to find that their inability to buy on the same terms as Walmart and Dollar General makes survival difficult."

Stacy Mitchell is a co-director of the Institute for Local Self-Reliance, where her research focuses on economic concentration and the health of local economies.

Reporting on contentious issues in rural America: An informal discussion on what journalists should consider

Nicholas Jacobs, Sarah Melotte, Natalia Alamdari

After an election year marked by national chatter about what rural Americans believe and do, the Rural Journalism Collective is offering an informal panel conversation about how rural towns manage conflict and what journalists should consider as they report on contentious issues within their community. The event is on Thursday, Dec. 12, 2 p.m. E.T. Register here.

The panel discussion features:

• Nicholas Jacobs, an assistant professor of government at Colby College and an expert on American politics and policymaking, with a focus on the rural-urban divide, federalism, and developments in the American party system.

• Sarah Melotte, a staff writer at The Daily Yonder, an independent newsroom about rural America. Mellotte has a master’s degree in applied geography and geospatial science. She analyzes data, and plans and creates most of The Daily Yonder’s data reporting maps and graphics.

• Natalia Alamdari, a greater Nebraska reporter for the Flatwater Free Press, where she covers everything from chaos on rural village boards to shady international nonprofits to election misinformation efforts straight from the heartland. She is a graduate of the University of Missouri-Columbia and a native Texan.

Another food recall? U.S. food supply diversification created 'many more points' where food can be contaminated.

The listeria outbreak in Boar's Head meat caused 10 deaths
and sickened at least 61 people this year. (Boar's Head photo)

In the past six months, the number of reported food-borne illness outbreaks and food recalls in the United States has started to feel like a daily occurrence. And as the list of tainted foods grows from deli meat to onions to ground beef, many American consumers are wondering which foods are safe. Emily Schmall of The New York Times reports on "what the data on food safety actually shows."

A more in-depth look at U.S. food system data reveals a complex system with some documented safety improvements and plenty of room for improvement. Schmall explains, "By some measures, the food supply has become safer in recent years: We now have better testing systems that make it possible to detect contaminated food sooner and recall it faster, which means that outbreaks are now often smaller. It’s also easier to detect foodborne illnesses and link them to specific outbreaks. . . . Still, there has been less progress than experts had hoped to see by now."

Part of the country's food safety dilemma comes from the system's complexity and the sheer number of countries and suppliers involved. Schmall reports, "More products and ingredients are now being imported, and food is more frequently grown, manufactured, packed, and distributed by separate companies. A longer and less integrated supply chain means there are many more points at which the food can be contaminated."

The American public isn't wrong; recalls have increased. In fact, "recalls have nearly doubled between 2012 and 2024, though the Food and Drug Administration lumps food and cosmetic recalls together," Schmall writes. "Some of this increase may be because of better testing. Not all recalls involve pathogens, either." 

While the constant barrage of food recalls has left many Americans thinking U.S. regulators cannot ensure that the food supply is safe, the FDA has funding constraints that limit its ability to inspect more foreign food facilities. "The FDA physically inspects less than 1% of food imports," Schmall explains. "That gap in oversight was illuminated last year when applesauce pouches that contained lead-tainted cinnamon sourced from Ecuador sickened hundreds of children across the United States."

Susan Mayne, who served as the FDA's director of food safety during the Obama, Trump and Biden administrations, told Schmal, "The FDA functions as a food safety cop on the beat. But the ultimate responsibility for making things safer really comes from the food industry.”