The rural-urban split is clear when the state's counties are sorted by metropolitan and rural classifications. Republican Matt Bevin got 61.5 percent of the vote in the counties that are most rural in the U.S. Department of Agriculture's nine-point scale or urbanity and rurality. Democrat Jack Conway got 35.2 percent of the vote in those counties.
Conway carried the most urban counties, but barely: 49.3 percent to 47.2 percent. Overall, in the face that included a minor independent candidate, Bevin won by 8.7 percentage points.