Mike Cashion, executive director of MHRA, said in a statement: "Regardless of its intent, this legislation has created a level of controversy and public perception that affects the image of our state and the hospitality community. And while we may not be able to manage the image and brand of the entire state, we can affect the image of our restaurants, hotels and other hospitality businesses. When our industry is challenged, we as an organization will take prudent steps to protect and promote the restaurant and hospitality industry. Our industry serves a diverse customer baseand we want to make sure all customers are appreciated and welcomed. We have a very clear and strong message to convey. Mississippi's restaurant industry is open for everyone's business.”
A similar campaign was launched more than a year ago, reports WLOX-TV. "Blue stickers announcing, 'We don't discriminate. If you're buying, we're selling' can still be seen on the doors of businesses across Mississippi."