McCray suggests conferences should include rural roundtables and cohort groups, rural speakers on existing panels and topics, breakouts or workshops on specifically rural topics, an increase in the number of rural sessions offered and a rural-themed keynote.
"Promote the rural topics straight to rural people," McCray writes. "Call back those same people you asked for input. Show them how you’ve taken their advice. Encourage them to attend themselves and to spread the word. Send emails promoting just the rural focus and rural topics. Target these to your rural and small town members. Now stick it out. You’re doing a long-term project of addressing rural needs. It will take time to rebuild your rural members’ confidence and gain their attendance. Keep at it, and don’t give up."